Director, Strategy XXI, New York

Ms. Shrager has extensive experience in providing strategic communications counsel to enterprise clients in the public and private sectors. Her focus is on developing targeted messages and leveraging diverse media to manage perceptions across multiple stakeholders. She regularly works with senior executives to establish thought leadership platforms that position their organizations for competitive advantage.

Ms. Shrager has led branding programs for domestic and global clients in a range of industries, including technology, professional and financial services, education and consumer goods. Her expertise encompasses the use of traditional and non-traditional media and extends from public relations to advertising to marketing.

Prior to joining Strategy XXI, Ms. Shrager was a Senior Vice President at one of the top ten public relations agencies. She founded and led her own communications consulting firm, was a partner in a branding firm, and held marketing positions at Avon Products and Nabisco. She began her career as a Spanish instructor at the University of Delaware, LaSalle University and the University of Pennsylvania.

Ms. Shrager has been a speaker at events hosted by the American Marketing Association, Columbia University Executive M.B.A. program, the Association of Educational Publishers and other professional associations. She has served on the Board of Directors of the National Association of Women Business Owners – NY, and has been a member of the Women President’s Organization. She has authored several articles, served as a judge for professional awards, and been featured in Inc. magazine.

She holds a B.A. from Mount Holyoke College, an M.A. and a Ph.D. from the University of Pennsylvania, and an M.B.A. from New York University.