A company's awards program for human rights activists required publicity that would assist the awardees' work in their home countries (Brazil, Nigeria, Afghanistan and the U.S), raise awareness of their causes, bolster the sponsoring corporation's reputation and call attention to a gala awards ceremony in New York City.

We launched a coordinated, four-month international media blitz that generated positive exposure in both global media and local media in the awardees' countries. We also introduced both company officials and awardees to our network of contacts at the United Nations, NGOs and other potential allies.

Services
International Media Outreach
Coaliltion Building
Event Planning
Issues Management
Positioning