We provided extensive communications counsel and executional support to the China National Tourism Administration’s (CNTA) first-ever tourism road show, which travelled throughout the eastern United States.

In addition to providing media support in each of the seven stops on the tour, we organized the kickoff event in Washington, D.C. We also wrote, designed and supervised the production and publication of a 12-page supplement that appeared in the New York Times Magazine. The CNTA in New York reported that response was strong.

We continue to provide informal advice and counsel to CTNA both in Beijing and New York City.

Services:
Media Outreach
Travel writing
Advertising
Event Planning
Positioning