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Cutting Through the Media Clutter for a Venture Capital Fund In 2000, a prominent European investment company approached us to help them launch a venture capital fund that focused on the business-to-business, e-commerce marketplace in Europe. At that time, a great many venture capital firms were garnering media coverage; our challenge was to design and implement a media program that would make this client stand out. Using a network of international consultants, we succeeded in getting placements and positive attention in traditional outlets like Financial Times and the The Wall Street Journal as well as key digital media outlets, such as RedHerring.com. Services: |
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Strategy XXI :: 515 Madison Avenue, 34th floor :: New York, NY 10022 :: Phone: +1 212 935 0210 :: info@strategy-xxi.com